Combining Consumer Behavior with Music Psychology
نویسندگان
چکیده
منابع مشابه
cross-cultural psychology of consumer behavior
As new global markets emerge, and existing markets become increasingly segmented along ethnic or subcultural lines, the need to market effectively to consumers who have different cultural values has never been more important. Thus, it is no surprise that in the last several years, culture has rapidly emerged as a central focus of research in consumer behavior. This development followed on the h...
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ژورنال
عنوان ژورنال: Japan Marketing Journal
سال: 2020
ISSN: 0389-7265,2188-1669
DOI: 10.7222/marketing.2020.037